Selling the Invisible Value – How to Sell Services There is a popular video clip from Penn and Teller’s Showtime hidden camera show, where restaurant clients are told that the fancy restaurant they are dining at has become the world’s first boutique vendor of bottled water. The waiter comes up to each table to present …
Micro-Moments: The New Battleground for Brands Whether marketers are prepared for it or not, smartphone era has significantly changed not only our lives but consumer behavior as well over the pastdecade. According to research, 2 out of 3 smartphone users check their devices every 15 minutes while 30 % of users admit that they actually …
The Era of Micro Moments: How Smartphones Change User Experience Read More »
Our world and our society are constantly changing and services are becoming more complex and sophisticated as new technologies are becoming a big part of our daily lives, we are also facing a variety of challenges such energy sustainability and global warming. Our old methods of solving problem are becoming obsolete and due to the …
We take ideas from other people, from people we’ve learned from, from people we run into in the coffee shop, and we stitch them together into new forms and we create something new. That’s really where innovation happens. And that means that we have to change some of our models of what innovation and deep …
The Battle Between Your Present And Future Self In a previous article, we talked about commitment devices and how they can help achieve hard to reach goals and make us commit to a defined behavior course. Aware of the importance of commitment devices, conferences have been held to discuss this aspect. Daniel Goldstein “The battle …
Celebrities like Justin Bieber, Emma Stone, Lady Gaga and Diddy have joined the viral campaign group “Invisible Children” to publicize Joseph Kony, a wanted war criminal. If the name of Joseph Kony tells you nothing, you say that this is a matter of time, since several events are set in motion to put the spotlight …
Hello again YouTubers!! I know that you are roaming the YouTube site the whole day trying to promote for your YouTube Video and make it more viral, that’s why today I am going to review this video that talks exactly about this issue. This Video is actually a Manual that shows how to easy share your youtube videos on most …
The video I am going to review today is an interview between Sarah Green (the interviewer) and Anne Morris who is a managing director in the Concire Leadership Institute (the interviewed). And this intreview is about the article called “What’s Holding You Back?” that Anne Morris wrote, and during the interview she disusses the main …
Barriers That Stop People From Becoming Leaders! Read More »
Hello video fans! Today i am going to review another inspirational video, well to be precise they are two; which their main concept talking about how to establish an emotional connection with any audience. This is actually an interview between Sarah Green and Peter Guber, chairman and CEO of the Mandalay Entertainment Group, writer of …
Welcome in another video review about the “Providence Paradox”! Today’s video is pretty interesting as it is represents an interview between Scott Bernardo (the interviewer) and Rohit Deshpandé, Harvard Business School professor where the last describes ways that emerging market companies can overcome consumer bias against their products. Mr. Rohit Deshpandé explains how is The …
