Ortwin Oberhauser -

Blogs

Magazin

What’s Your Price?

Selling the Invisible Value - How to Sell Services

There is a popular video clip from Penn and Teller’s Showtime hidden camera show, where restaurant clients are told that the fancy restaurant they are dining at has become the world’s first boutique vendor of bottled water. The waiter comes up to each table to present the finest kinds of water which is said to be shipped from streams and mountains from all over the world. Some of the water bottles were mentioned to cost up to $8 per bottle. Water tasters unhesitatingly point out at different taste benefits of the water samples they try against normal bottled water. The main joke of the video is that all the water actually came from the garden hose out back.

Even though it is a fun video, it delivers a very important message: People are willing to pay more for a product if they think it gives them a truly special or significant value.

The Era of Micro Moments: How Smartphones Change User Experience

7 years ago under Online marketing 0

Micro Moments the New Battleground for Brands

Whether marketers are prepared for it or not, smartphone era has significantly changed not only our lives but consumer behavior as well over the past decade. According to research, 2 out of 3 smartphone users check their devices every 15 minutes while 30 % of users admit that they actually feel “anxious” when they don’t have their phone on them. A smartphone is the first device to “consult” for 93 % of consumers when they are looking for information on the product they want to purchase. As technology advances and market competition grows, brands continue finding more sophisticated ways to interact with the customers. As a result of this, today we have greater access to information what allows us making decisions faster than ever before.

Creative Confidence

10 years ago under Online marketing 0

Creative Confidence

David Kelly is one of the people who tackle the topic of creative confidence in such a beautiful way that I decided to review what he had to say in one of his videos. His presentation is kicked off with a story about his best friend Brian who was trying to create a horse using clay in 3rd grade. A girl in his class who saw him do this told him that it was terrible and he immediately stopped what he was doing and threw away the clay. Since then his friend has never attempted to delve into anything creative again.

Effective team work and collaboration

10 years ago under Featured Articles 0

Effective team work and collaboration

Our world and our society are constantly changing and services are becoming more complex and sophisticated as new technologies are becoming a big part of our daily lives, we are also facing a variety of challenges such energy sustainability and global warming. Our old methods of solving problem are becoming obsolete and due to the complexion of our new problems, it has become necessary to adopt new approaches. Read more

Where Good Ideas Come From

10 years ago under Videos I ❤ 0

Where Good Ideas Come From

We take ideas from other people, from people we’ve learned from, from people we run into in the coffee shop, and we stitch them together into new forms and we create something new. That’s really where innovation happens. And that means that we have to change some of our models of what innovation and deep thinking really looks like, right. I mean, this is one vision of it. Another is Newton and the apple, when Newton was at Cambridge. This is a statue from Oxford. You know, you’re sitting there thinking a deep thought, and the apple falls from the tree, and you have the theory of gravity. In fact, the spaces that have historically led to innovation tend to look like this, right. Read more

Commitment device

11 years ago under Videos I ❤ 0

Commitment Device - Help achieve hard to reach goals

In a previous article, we talked about commitment devices and how they can help achieve hard to reach goals and make us commit to a defined behavior course. Aware of the importance of commitment devices, conferences have been held to discuss this aspect. Daniel Goldstein “The battle between your present and future self” conference is one of many. Daniel is a fun to listen speaker and uses easy to understand approaches to enable to understand the complicated dimensions of the commitment device. Read more

KONY 2012

11 years ago under 301 0

Celebrities like Justin Bieber, Emma Stone, Lady Gaga and Diddy have joined the viral campaign group "Invisible Children" to publicize Joseph Kony, a wanted war criminal.

If the name of Joseph Kony tells you nothing, you say that this is a matter of time, since several events are set in motion to put the spotlight this war criminal, but especially for him to finally grapple above.

In summary, Joseph Kony, the rebel leader of the Lord's Resistance Army (LRA) which is active between Uganda and Sudan, is being sought around the world. An arrest warrant against him raged since 2005, but one that gathers crimes against humanity (rape, abduction of children as soldiers, looting, sexual slavery, murder, etc..) Is still at large. This story is true; unfortunately it's not a movie script.

It’s true that the campaign has begun in 2005, but the true beginning and pre-publicized phase has begun in 2003 in Uganda. The man who started all of this is called Jason Russell who travelled to Uganda in 2003 to make a documentary about the suffering happening there. People were suffering from hunger and danger all together. They can’t sleep at night because of the fear of getting abducted and are on a constant run. Who are they running from? And who wants to abduct them and why? It’s Joseph Kony. As I mentioned earlier, he is a rebel leader who kidnaps children; he gives the boys guns, makes them join his children army, makes them kill THEIR OWN parents and torture other people. As of the girls, they get raped and engaged into prostitution and sex slavery. As of now, 30.000 child have been abducted.

SOPA: It’s Gone But Is It Dead?

11 years ago under Social Media 0

Keep Calm & Shutdown your Government

SOPA was proposed by a Texas Republican called Lamar Smith (who shortly became the most hated man on the internet) in the House of Representatives in October 2011. Frankly speaking, SOPA was hugely backed up by the American film and music industry as they are claiming the loss of billions of dollars due to illegal content sharing and distribution performed by file sharing websites such as Megaupload, Rapidshare, Fileserve…, torrent websites such as ThePirateBay, Sumotorrent, Torrentjunky… and other types of websites such as forums and social networks… the internet community response to this claim was sharing a photo of the famous American rapper Lil’ Wayne sitting on the top of a money mountain wearing gold chains and designer labeled clothes along with a sarcastic caption “guys! You make the artists poor when you share their music for free!” Read more

How To Make Your Youtube Videos Viral

12 years ago under SEO 2

Make your youtube videos viral

Hello again YouTubers!! I know that you are roaming the YouTube site the whole day trying to promote for your YouTube Video and make it more viral, that's why today I am going to review this video that talks exactly about this issue. This Video is actually a Manual that shows how to easy share your youtube videos on most important Social Media to How to make your YouTube Videos more VIRAL presented by Dereck Celis.

Barriers That Stop People From Becoming Leaders!

12 years ago under Personal branding 1

Barriers that stop people from becoming leaders

The video I am going to review today is an interview between Sarah Green (the interviewer) and Anne Morris who is a managing director in the Concire Leadership Institute (the interviewed). And this intreview is about the article called "What's Holding You Back?" that Anne Morris wrote, and during the interview she disusses the main points of her article and the messages that she wanted to deliver through it along with explaining the small but common barriers that stop people from becoming leaders. Read more