A hot trigger is a call to action that I can act on right away. An example would be a link in my email inbox that calls me to act, like an emails I get from Facebook that tells me that somebody has tagged one of my photos. So what is happening, first I just want check my emails and some minutes later I find myself spending time on a Facebook page looking photos, this behaviour wasn’t planed or let’s better say it was not planned by me, it was planned by some Facebook guys . Read more