Why is Facebook so successful?
There are lots of Social Media Platforms but not one is as successful as Facebook.
What makes Facebook more successful than other Social Media Platforms?
What is the real secret behind the Facebook Success?
I don’t believe that Facebook has a better usability or a better design than other Social Media Sites. Too Facebook does not have much better features then other Social Media Services like, MySpace, Friendfeed, Plaxo, Tumblr, etc.
So what makes the difference? What makes Facebook more Successful?
I think the secret behind the Facebook Success is the truth that Facebook does one thing better than all other Social Media Service, Facebook better motivates Users to act on Facebook, the Hot Triggers on Facebooks, that call the Facebook Users to action are amazing.
BJ Foggs Behavior Model shows that three elements must converge at the same moment for behaviour to occur: Motivation, Ability, and Trigger. When behaviour does not occur, at least one of those three elements is missing.
Using the Behaviour Model as a leader, web workers can detect what stops users from performing behaviours that they seek. For example, if users are not performing target behaviour, such as rating hotels on a travel web site, the Model helps to see what psychological element is lacking.
This Behaviour Model also helps people to understand behaviour change better. What was once a fuzzy mass of psychological theories now becomes organized and specific when viewed through the Behaviour Model.
For more Information about the BJ Foggs Behaviour Model you should visit:
In the following video BJ Fogg, of Stanford’s Persuasive Technology Lab, explains how to design for behavior change, using Facebook as an example.
The Business Insider presents Innovation: a series of interviews with today’s most innovative business leaders, sponsored by Mercedes-Benz. Mark Zuckerberg, founder and CEO of Facebook, talks about Facebook’s three keys to success in innovating.