Your Brand is nothing more than a unique promise of value.
You need to know what makes you unique, what makes you stand out and find a way to contribute that to your own personal cooperate brand.
Every one can build his own Personal Brand. Building your own personal Brand has never been more easy than it is today, Web 2.0 with it’s all unlimited opportunities gives you the possibility to be what ever you want to be.
Building Personal Brand Within the Social Media Landscape – Gary Vaynerchuk (Wine Library)