There is a huge trend happening right now its phenomenon of people connecting with each other and communicate strait with each other (social media communitiesonline and for the companies and organisations this is difficult to handle because if people take power on to themselves that’s power just taken away from institutions like cooperation’s.

Companies need to get involved but are cautious about taking the first step, but I think it’s a risk for companies to not take this social community train right now.

Here is a Harvard Business Interview with Josh Bernoff, vice president and principal analyst at Forrest Research.