Greg Jarboe, SEO-PR interviews Mikkel deMib Svendsen, Creative Director, deMib.com, about reputation management at SES London 2009.

Mikkel says that most companies are still not aware of just how important it is to monitor their reputation online.

The importance of working organically within search and to influence social media sites rather than just falling back on taking legal action. Mikkel shares some good tips about using Twitter, including the importance of featuring a high quality photo of yourself when tweeting.