Julia Allison’s
Secrets of Self-Promotion!
You want to become famous on Internet?
A very specific advice from Julia Allison, do a sex video with a truly famous person and than put it online 😉 …
But seriously Julia Allison speech about Personal Branding presented for the Learning Annex 2010 is not so much about how to become a Internet celebrity, it’s more about how to get paid for what you love to do.
Julia Allison’s trick is to think of herself as the subject of a magazine profile, with every blog post or Twitter update adding dimension to her as a character.
Who is Julia Allison?
Julia Allison is an American journalist, TV commentator, and co-creator of lifecasting portal NonSociety.com.
Lesson 1
Personal Brands are important!
Believe in your self!
Your background doesn’t matter, only your ability to tell a story matters.
Who am I?
Nobody?
But that’s sort of the point …
Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 1:
Lesson 2
You’re replaceable if you’re not a Brand.
Turn your self into a Brand! You will get to a place where people will re turn your e-mails 😉
Personal Brands are Valuable!
Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 2:
Lesson 3
Foundation for a good Personal Brand:
- Passion
- Persistence
- People Skills
Figure out what your Passion is!
As I have a view followers on Twitter ;-), I sometimes get asked what should I tweet about?
The answer is: “Find out what your Passion is and you will know what to tweet about!”
How to determine what your
Personal Brand is:
What is your purpose in life?
What would you like to be known as?
What makes you happiest?
Hint: when was the last time you felt 100% focused, alive & undistracted?)
You have to figure out what you feel best when you doing … Do some self reflexion!
Ignore “being realistic” or “responsible” – what do you REALLY want?
“Do not wish to be anything but what you are …
but try to be that perfectly!”
Ask others:
- What do they think you do best?
- How do they perceive you? Your greatest strengths, greatest weaknesses?
- Be prepared to hear stuff you don’t want to hear.
- Establish commonalities – are you hearing the same thing from multiple people?
- Know when – and what – to ignore people.
PERCEPTION IS CRUCIAL
Do you like the Personal Brand you’re creating?
Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 3:
Lesson 4:
Telling your story
- full bio (everything!)
- one-page
- elevator pitch
- 140 characters
- tagline (2-3 words)
Find a niche audience
- Do not try to be all things to all people.
- Do one thing really well.
- If you’re struggling to define yourself, try using the movie pitch methode: “Sex and the City meets Oprah” or “I’m the next …, but …. .”
Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 4:
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