Published: 06/05/2010

Updated: 21/06/2023

How to get famous on the Internet

Julia Allison’sSecrets of Self-Promotion! You want to become famous on Internet? A very specific advice from Julia Allison, do a sex video with a truly famous person and than put it online 😉 … But seriously Julia Allison speech about Personal Branding presented for the Learning Annex 2010 is not so much about how to

Julia Allison on the Wired Cover
It’s been said about Julia Allison … “She can’t sing. She’s not rich.” But thanks to a genius for self-promotion, she’s become an Internet celebrity.

Julia Allison’s
Secrets of Self-Promotion!

You want to become famous on Internet?

A very specific advice from Julia Allison, do a sex video with a truly famous person and than put it online 😉 …

But seriously Julia Allison speech about Personal Branding presented for the Learning Annex 2010 is not so much about how to become a Internet celebrity, it’s more about how to get paid for what you love to do.

Julia Allison’s trick is to think of herself as the subject of a magazine profile, with every blog post or Twitter update adding dimension to her as a character.

Who is Julia Allison?
Julia Allison is an American journalist, TV commentator, and co-creator of lifecasting portal NonSociety.com.

Lesson 1

Personal Brands are important!
Believe in your self!

Your background doesn’t matter, only your ability to tell a story matters.

Who am I?

Nobody?
But that’s sort of the point …

Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 1:

Lesson 2

You’re replaceable if you’re not a Brand.

Turn your self into a Brand! You will get to a place where people will re turn your e-mails 😉

Personal Brands are Valuable!

Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 2:

Lesson 3

Foundation for a good Personal Brand:

  • Passion
  • Persistence
  • People Skills
Person of the year "You."
Person of the year \’You.\’

Figure out what your Passion is!

As I have a view followers on Twitter ;-), I sometimes get asked what should I tweet about?

The answer is: “Find out what your Passion is and you will know what to tweet about!”

How to determine what your
Personal Brand is:

What is your purpose in life?
What would you like to be known as?
What makes you happiest?
Hint: when was the last time you felt 100% focused, alive & undistracted?)

You have to figure out what you feel best when you doing … Do some self reflexion!
Ignore “being realistic” or “responsible” – what do you REALLY want?

“Do not wish to be anything but what you are …
but try to be that perfectly!”


Ask others:

  • What do they think you do best?
  • How do they perceive you? Your greatest strengths, greatest weaknesses?
  • Be prepared to hear stuff you don’t want to hear.
  • Establish commonalities – are you hearing the same thing from multiple people?
  • Know when – and what – to ignore people.

PERCEPTION IS CRUCIAL

Do you like the Personal Brand you’re creating?

Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 3:

Lesson 4:

Telling your story

  • full bio (everything!)
  • one-page
  • elevator pitch
  • 140 characters
  • tagline (2-3 words)

Find a niche audience

  • Do not try to be all things to all people.
  • Do one thing really well.
  • If you’re struggling to define yourself, try using the movie pitch methode: “Sex and the City meets Oprah” or “I’m the next …, but …. .”

Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 4:

Author: Ortwin Oberhauser
INITIATOR OF SEOLOGY & WORLD’S FIRST SEOLOGE

BSc Applied Computer Science
SEM / SEO & Conversion Optimization Geek


Founder of Oberhauser.com
Co Founder of bobdo.com International Film & Digital Solution Agency
film production . web design . app & web development data driven performance search & social media marketing ai and search engine content & visibility optimization conversion optimizing . datacenter for web data analytics
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