Published: 31/10/2010

Updated: 21/06/2023

Google’s SEO Starter Guide PDF download

The Googlebot is crawling content on the Internet for Google’s index every day, every night, non stop.

The Google Seach Engine Optimization Starter Guide explains various points on search engine optimization (SEO)!

SEO Best Practices
SEO Best Practices

This SEO Guide first began as an effort to help teams within Google, but than Google thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.

Table of Contents

SEO Basics
– Create unique, accurate page titles
– Make use of the “description” meta tag

Improving Site Structure
– Improve the structure of your URLs
– Make your site easier to navigate

Optimizing Content
– Offer quality content and services
– Write better anchor text
– Optimize your use of images
– Use heading tags appropriately

Dealing with Crawlers
– Make effective use of robots.txt
– Be aware of rel=”nofollow” for links

SEO for Mobile Phones
– Notify Google of mobile sites
– Guide mobile users accurately

Promotions and Analysis

– Promote your website in the right ways
– Make use of free webmaster tools

Google SEO Starter Guide PDF downloaden

Update: Detailed information about Search Engine Optimiaztion you can also find in the SEO Tutorial on

Author: Ortwin Oberhauser

BSc Applied Computer Science
SEM / SEO & Conversion Optimization Geek

Founder of
Co Founder of International Film & Digital Solution Agency
film production . web design . app & web development data driven performance search & social media marketing ai and search engine content & visibility optimization conversion optimizing . datacenter for web data analytics
Bahnhofstraße 10 . 6900 Bregenz . Austria

Let’s discuss it

3 responses to “Google’s SEO Starter Guide PDF download”

  1. Mike Engine Optimization Avatar

    I’m just a beginner in Search Engine Optimization and I am still doing quite a lot of research about basic SEO. Thanks for making up this site and for sharing your ideas..

  2. Philippines Outsourcing Avatar

    It’s been  a while since you made this post but i’m glad that i was still able see it..

  3. Niche analysis Avatar

    Google provides SEO Starter Guide for those who want to
    enter SEO business. SEO is one common job online and many do want to try it.

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