Google Instant is a new search enhancement that shows results as you type.
Hi Google Instant can save 2-5 seconds per search! Let’s calculate, if we search 10 times a day with Google Instant we save 20 to 25 seconds a day, that’s 9.125 seconds a year, in 10 years thats around 25 hours, hmm … if I have calculated this right ;-). But I think Google Instant does much more than just save our time.
Google Instant Benefits:
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
Here are a few interesting videos about Google Instant:
Introducing Google Instant
Google Instant Launch Event
Eric Schmidt speaks at IFA
Some more resource for Google Instant Informations:
Here you can find the official description of Google Instant from Google:
>> Google Instant description
It’s All About the Advertisers, Baby
Google is an advertising firm not just a search engine. One more motivation for Google Instant is perhaps make Google Search a more powerful tool for Adsense. How many more buckets of cash will Instant fill for Google? TechCrunch’s Alexia Tsotsis guesses: A lot.
>> Why Google Instant May Make You Click On More Ads
Info from the Google Adwords Help:
>> Google Adwords Help to Google Instant
Google Instant: A More Innovative Approach to Search
Google instant more innovative approach
And last but not least here are some informations about Google Intent Search in German from my Friend Guntram:
>> Extrem schnell: Google Instant Suche