Pulkit Agrawal in Ahmedabad, India asks Matt Cutts: “Can you please tell us:
a) How many changes did Google make to their primary search algorithm in 2009 till date?
b) Is content still the king or something else (structure) has taken over? This is some big buzz in the Internet community.”
Did Matt Cutts really answer: Every day one Google algorithm change ? Uhaa that’s pretty much!
To build an authentic Personal Brand gets more and more important not just for managers.
Your Brand is nothing more than a unique promise of value.
You need to know what makes you unique, what makes you stand out and find a way to contribute that to your own personal cooperate brand.
Effective personal branding is based on authenticity.
Building your own personal brand in a way that’s authentic to you, it’s not about creating an image for the outside world, it’s not about building a fake.
So just be yourself! Finding your true, authentic self will give your Self-Confidence a Boost !
It’s not work versus life!
Hi you are what you do not just what you eat .
Your Brand is based in who you really are, your best self!
Before you can build your personal success on your personal brand fundamet you need to find out who you really are, what’s impotent to you, what’s your value and what makes you exceptional.
Buy your domain name and if you have kids buy there domain names, if you don’t show up in Google, you don’t exist . If you will have kids, don’t name them until you can see that you can have there domain name.
Personal Branding Guru, William Arruda, the founder of Reach Personal Branding, delivering a keynote speech ‘ Personal Branding for Project Managers’ in Calgary:
Advertising campaigns are getting more and more popular, we’re living a Social Media and Network generation and customers want be entertained before they buy.
Greatest Ad & Social Media Marketing campaign ever!
An advertising campaign short Ad campaign is a series of advertisement, a planned programm using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a product or service. Messages that share a single idea and theme which make up an integrated marketing communication. Advertising campaigns appear in different media across a specific time frame.
The Elements of a Successful Ad Campaign are:
Address your ad to a typical customer.
There have to be a feeling of urgency for the customer.
There have to be a call for action! The customer have to be told what to do.
There is many ways to tell the google bot not to index pages:
Using the Allow Directive in the robot.txt
User-Agent: gsa-crawler
Disallow: /folder1/
Allow: /folder1/myfile.html
Using Robots META Tags to Control Access to a Web Page
Using .htaccess
User-agent: *
Disallow: /tralllala
But how does it work, if you just want part from your pages not get craweled?
Excluding Unwanted Text from the Google Index is still not as easy as it should be.
Here is a video answer from Matt Cutts to this question:
Google still doesn’t offer any solution that allows us to exclude parts from pages from geting indexed, using noindexed iframes is too not a real solution.
So how to Noindex parts of a web page?
It would be cool if there would be such a solution like Google offers this for the Google Search Appliance there you can exclude part from pages from geting indexed.
The Google Search Appliance supports “googleon” and “googleoff” tags, special proprietary HTML tags that can be embedded in the HTML of crawled documents to prevent searching of text between these special tags.
The googleoff/googleon tags disable the indexing of a part of a web page. The result is that those pages do not appear in search results when users search for the tagged word or phrase. For example, some customers use googleoff/googleon tags to comment out a navigation bar in static HTML pages.
You can use googleon/off to tell the Google Search Appliance to ignore portions of a page. Insert at the point you want the Google Search Appliance to stop indexing, then insert where you want it to resume indexing the page.
GoogleOn and GoogleOff tags (which may see live on adobe.com) will be ignored by regular Google spiders or other search engines. They make sense only when used in conjunction with Google Search Appliance or possibly, Google Mini.
I think google should offer such GoogleON and GoogleOf Tags not just for the Google Search Appliance, these Tags should work for the normal Googlebot too. This would help to get Webpages indexed more proper.
To use questiong for link building is a good tip. There is lots of Question and Answer Websites out there and even more forums where you can post your question and aswers with links to your website .
Some of SEO Wil Reynolds favorite and most high quality link building opportunities - a lot he has not shared before publicly. Thanks to Wil Reynolds! Please have a look on Wils Website too, it’s a very good source for seo knowledge. #
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? Uhaa that’s pretty much!
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