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Mai 25th, 2010

Mayday Update Google May 2010

Google MayDay Update 2010

Google MayDay Update 2010

Mayday Google Update -- May 1st 2010 -- will this day be remembered as the day when the long tail died?

I don’t think so, but for sure web directories and online shop owners did notice the effects of Google’s so-called “May Day Update”. Around April 27th to May 5th a lot of sites noticed a loss of 5-25% of their normal long tail traffic.

Why did websites which are Long tail SEO optimized lose their long tail search referrals?

Did Google reduce the size and depth of the primary index to keep Caffeine fast?
Was there broad link devaluations?
Was there a shift in how phrase match is performed?
Did Google increase the value of authority/brand sites?


What ever has happened, stay cool! Don’t Panic! There is one very important role in SEO, don’t act in panic, don not change anything on your website before you exact know what has happened and why otherwise you will maybe make thinks more worse than they already are.

Watch the video below to see what may have happened, and what you can do about it. Many thanks to Rand Fishkin from SEOmoz for his helpful analysis!



Matt Cutts was asked if he can give an update on rankings for long-tail searches?




Here is a View From The Other Side Of The May Day Update from Dave Davis @redfly.

Mai 6th, 2010

How to get famous on the Internet

Julia Allison on the Wired Cover

It’s been said about Julia Allison … “She can't sing. She's not rich.” But thanks to a genius for self-promotion, she's become an Internet celebrity.

Julia Allison’s
Secrets of Self-Promotion!

You want to become famous on Internet?

A very specific advice from Julia Allison, do a sex video with a truly famous person and than put it online ;-) …

But seriously Julia Allison speech about Personal Branding presented for the Learning Annex 2010 is not so much about how to become a Internet celebrity, it’s more about how to get paid for what you love to do.

Julia Allison’s trick is to think of herself as the subject of a magazine profile, with every blog post or Twitter update adding dimension to her as a character.

Who is Julia Allison?
Julia Allison is an American journalist, TV commentator, and co-creator of lifecasting portal NonSociety.com.

Lesson 1

Personal Brands are important!
Believe in your self!

Your background doesn’t matter, only your ability to tell a story matters.

Who am I?

Nobody?
But that’s sort of the point …

Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 1:


Lesson 2

You’re replaceable if you’re not a Brand.

Turn your self into a Brand! You will get to a place where people will re turn your e-mails ;-)

Personal Brands are Valuable!

Julia Allison’s Secrets of Self-Promotion & Personal Branding Video Part 2:


Lesson 3

Foundation for a good Personal Brand:
  • Passion
  • Persistence
  • People Skills

Person of the year "You."

Person of the year 'You.'

Figure out what your Passion is!

As I have a view followers on Twitter ;-) , I sometimes get asked what should I tweet about?
The answer is: “Find out what your Passion is and you will know what to tweet about!”

How to determine what your
Personal Brand is:

What is your purpose in life?
What would you like to be known as?
What makes you happiest?
Hint: when was the last time you felt 100% focused, alive & undistracted?)
Read more »

Mai 2nd, 2010

The Facebook “LIKE” button

The Facebook Like Button

The Facebook Like Button

Pay attention to the new “Like” Button on Facebook.

On the f8 conference in San Francisco Facebook has shown off a major new Facebook feature, the “Facebook Like button” that can be embedded on websites and allow users to share content they like from the internet with their social networks.

Facebook has replaced the “become a fan” terminology with a “Like” button, what I think is a very impotent change. These become a fan thing always felt a bit strange, I am maybe be a Bruce Springsteen fan but I am not interest to get a fan of different brands or even just simple websites. To like a brand or a simple website more fits and it becomes more easy to just click this button if it’s named “Like” than it is labelled “become a fan”.

To introduce users to the ‘Like’ button, Facebook has posted an alert that appears on users’ Facebook pages and directs them to a FAQ section with information about the new feature.

Hi :) so I have created an Ortwin Oberhauser page on Facebook too, maybe there is some people out there who just like me, since people no longer have to get fans of me or my page, I begin to like these Facebook pages.


Here is a Gary Vaynerchuk Video about the Facebook “Like” Button:


Mai 1st, 2010

Will Google work with Google Brain add-ons in a decade from now ?

… uhaaa I hope we will never get Google Brain add-ons ;-)
GoogleWebmasterHelp > JimmyB in London, UK asks: “How do you see search working a decade from now?”
Here is Matt’s answer:




April 24th, 2010

Body painting by Craig Tracy

Craig Tracy The Last South China

Craig Tracy The Last South China

Body paint or sometimes bodypainting is an art from that stretches back thousands of years.

One of the best body painters in our days is for sure Craig Tracy an American artist, from New Orleans, a trendsetter in the art of body-painting.

Craig Tracy paints stunning images on people’s bodies before photographing them in unique poses.

In a particular project that is part of Save China’s Tigers, Craig Tracy did an amazing Body paint picture of a tiger, I have never seen a better body paint.

The body paint picture is named “The Last South China Tiger”.

Craig Tracy South China Tiger 1

Craig Tracy South China Tiger 1

At first glance, this piece looks like a simple painting of a tiger. Look a little closer, and you’ll notice that the tiger’s face is actually painted on the back of three women.
Check out the video below to get a better idea of what I mean with “an amazing Body paint picture” ;-) .



Read more »

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My contact details: Ortwin Oberhauser . 6900 Bregenz . Austria. Mobile.: 0043 (0)664 7501 3618 . Email: ortwin@oberhauser.at