Ortwin Oberhauser http://www.ortwin-oberhauser.com Wed, 09 Mar 2016 00:34:30 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.20 What’s Your Price? http://www.ortwin-oberhauser.com/whats-your-price/ http://www.ortwin-oberhauser.com/whats-your-price/#comments Wed, 09 Mar 2016 00:05:07 +0000 http://www.ortwin-oberhauser.com/?p=4277 Selling the Invisible Value – How to Sell Services

What's Your Price

What’s Your Price – Selling the Invisible Value
– How to Sell Services

There is a popular video clip from Penn and Teller’s Showtime hidden camera show, where restaurant clients are told that the fancy restaurant they are dining at has become the world’s first boutique vendor of bottled water. The waiter comes up to each table to present the finest kinds of water which is said to be shipped from streams and mountains from all over the world. Some of the water bottles were mentioned to cost up to $8 per bottle. Water tasters unhesitatingly point out at different taste benefits of the water samples they try against normal bottled water. The main joke of the video is that all the water actually came from the garden hose out back.

Even though it is a fun video, it delivers a very important message: People are willing to pay more for a product if they think it gives them a truly special or significant value.

YouTube Video
Watch this video on YouTube.

In fact, price is not the main driver for people’s purchase decision. Surely it is important, but apart from it, there are a number of other aspects that heavily impact customer’s purchase decision.

Customers pay for experience, not just the product

Have you ever wondered why some restaurants are overcrowded with clients even though the menu item prices are highly overrated? It happens because customers pay a premium price not only for the product, but for the wonderful environment and atmosphere that the place creates. It is not a big deal to cook delicious food, but a combination of culinary expertise with great, personalized service makes a client feel special and will always keep him coming back.

Experience is intangible and it is not easy to define it. It is the sum of material parts, but the outcome is more of a feeling and emotion. What have you done and what more can you do to create a better experience for your customers? Well-defined answer to this question will definitely make your product/service stand out on the market among competitors.

The price influences the perceived quality

There was a study conducted by Dr Antonio Rangel and his colleagues at California Institute of Technology which found that if people are told that wine they are drinking is expensive they perceive it as tasting better. Twenty participants of the study were asked to taste 5 wine samples that were identified by the prices at a range from $5 to $90 per bottle. While the participants were evaluating the wines, their brains were scanned using functional magnetic resonance imaging. The study revealed that not only the participants consistently reported that they liked the taste of the $90 bottle much better than the $5 one, but also that the parts of the brain associated with pleasure were stimulated more by the wines thought to be higher priced. Participants had different reactions depending on the wine price but they were not aware that it was the same wine all along.

Marketing studies of such kind continue showing us how brands may change people’s attitudes towards their experiences by changing their beliefs about the experience. Perceived quality is not equivalent to objective quality. In fact, the higher the price the higher the perceived quality is.

We think through our eyes

Up to 90 % of the information that is transmitted into our brain is visual. What we see has a deep effect on what we do, what we feel and what we are. Companies that are able to communicate a certain meaning through the appearance of a product design can create a competitive advantage in the market and increase the product’s chance of success. In fact, consumers rate packaging as having more impact on their purchase decision than TV ads, online reviews and even recommendations from friends. Do not ignore the extent to which we are affected by visual perception as it can be too risky for your business’ success and prosperity.

The importance of relationship selling

According to the Customer Experience Report by RightNow, the first reason customers will abandon the brand is due to poor quality and rude customer service.

In another study researchers tested to which extent giving out mints to the restaurant clients could’ve increased waiters’ tips. The findings were fascinating. The waiters who gave mints along with the check without mentioning them increased their tips by 3% against the control group. The waiters that brought the check along with a few mints and a short time afterwards came back with another set of mints mentioning about them in a friendly manner to the client increased their tips by 23%. In fact, it wasn’t really the mints that increased the tips; it was the personalized service that made the client feel special.

Not only what you deliver matters, but also how you deliver it. Make your customers feel that you care about them and they will always come back for repeat purchase.

Watch the following video from Christine Clifford Selling The Invisible: Four Keys To Selling Services. It’s real worth watching.

YouTube Video
Watch this video on YouTube.

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The Era of Micro Moments: How Smartphones Change User Experience http://www.ortwin-oberhauser.com/micro-moments-how-smartphones-change-user-experience/ http://www.ortwin-oberhauser.com/micro-moments-how-smartphones-change-user-experience/#comments Sun, 28 Feb 2016 23:23:57 +0000 http://www.ortwin-oberhauser.com/?p=4249 Micro-Moments the he New Battleground for Brands



Micro-Moments: The New Battleground for Brands

Whether marketers are prepared for it or not, smartphone era has significantly changed not only our lives but consumer behavior as well over the past
decade. According to research, 2 out of 3 smartphone users check their devices every 15 minutes while 30 % of users admit that they actually feel “anxious”
when they don’t have their phone on them. A smartphone is the first device to “consult” for 93 % of consumers when they are looking for information on the
product they want to purchase. As technology advances and market competition grows, brands continue finding more sophisticated ways to interact with the
customers. As a result of this, today we have greater access to information what allows us making decisions faster than ever before.


YouTube Video
Watch this video on YouTube.


Shopping has become possible at any time and place for a customer as long as there is a mobile device and internet connection. In fact, mobile conversion
rates have increased by 29 % in the last year alone. Today, consumers visit the stores not that often as they used to, but once they do visit they purchase
and spend more simply because they conducted a prior research and made their decision before even walking in. Accordingly, our final decision on the
purchase is heavily influenced by the brands that catch our attention at different stages of our buying decision process.

Micro moments are changing the rules

In order to show how consumer needs and brands’ advertising content may intersect at the core of mobile device capabilities for the benefits of both brand
and consumer, Google introduced the concept of “micro-moments” – the moments when we turn to our device to take an action on anything that we need or want
right now. Those I-want-to-do, I-want-to-buy, I-want-to-know and I-want-to-go moments are determined by intent, context and immediacy.

It is fair to say that not all micro moments are about brands. Many times a day we use our smartphone to send a message to a friend, to check our facebook
page or to send an email. But apart from those everyday moments, there are times when we are heavily impacted by the brands. Those are the times when we
search for information on our mobiles or consider certain products for purchase. In fact, 90 % of smartphone users do not care about a particular brand
before they start looking for information online. According to another research, 65 % of smartphone users are more interested in the information itself
during the search rather than the brand that provides this information. Hence, brands have to earn their customers’ consideration moment after moment and
to accompany them through their whole buying decision process.

Being there at the right moment

There are different forms of actions (search, video views, app interactions) a consumer takes in order to find or to buy something online. Being there to
accompany your potential client at all stages of the consumer journey will build a competitive edge for your brand, deepen your customers’ loyalty and
drive big results for your marketing campaigns. As research shows, 90 % of mobile device users do not have preference of a particular brand when they look
for information online whereas 33 % of mobile device users have purchased from a different brand that they intended to before because they were provided
with the relevant information just when they needed it.

Red Rood Inn realized the benefits of being present for its customers when they needed it the most. Having realized that flight cancellations were
leaving 90000 passengers stranded every day, its marketing team started tracking the time of flight delays and triggered its ads to those stranded
clients with a relevant context. As a result, the company experienced 60 % increase in bookings.

To know where you’re at when it comes to being there when those micro moments occur, conduct a simple experiment. Try the search of the most-searched
topics for your brand on mobile and see which results it brings. Is your brand present across those results? Do you like what you see? What is the share of
consumer intent you’re capturing with your mobile marketing strategy? In case your brand is not there on mobile search, it is the right time to bring some
changes to your mobile marketing strategy.

Content matters

According to research, 51 % of smartphone users have purchased from a brand other than they intended to as they came across relevant information even
though it was provided by a different company. In fact, getting useful and relevant information is considered the most important attribute when selecting a
brand for 73 % of consumers. Accordingly, apart from showing up at a right time, it also takes providing relevant content and meeting the needs of you
consumers. Consider the search queries that your customers conduct, how they formulate their needs and make sure to provide the best answers possible.

When looking for a particular product, we often rely on the reviews. More than half of consumers read the reviews of the products on their mobile devices
whereas Youtube is viewed as the main source of information. There are more than a million channels on Youtube with reviews of different products where
brand representatives and experts speak out their opinions on particular products and services. In fact, the impact of product video reviews has grown
twice in 2014. Listen attentively to your target audience as it itself brings the topics for the videos and messages that they need delivered from you.

The marketing team of cosmetics retailer Sephora noticed that its customers often searched for reviews on their smartphones while standing in the
store. In order to deliver its services in a more helpful way, Sephora developed mobile website and app functionality specifically to serve shoppers in
those moments. This smart strategy significantly eased the purchase process for its customers and as a result increased the sales.

Speed is the key

The name “micro moment” speaks for itself – when consumers are looking for something, they usually want it fast. The research shows that 28 % of consumers
are usually in a hurry while buying something on their smartphone. Being quick is about predicting what your customers want before they even know it and
simplifying their buying process. Make sure that your customer is provided with various options on purchase so that he can choose the most convenient for
him. Take advantage of the built-in GPS capabilities of smartphones by providing the directions to your store for your customers. In fact, 61 % of
smartphone users say they’re more likely to buy from mobile sites and apps that customize information to their location. Also, keep in mind that almost
half of shoppers will wait no more than three seconds before abandoning a website. Take care of the load time of your mobile site and make it shortest

All aspects considered, it is hard to overestimate the benefits of micro moments’ use for businesses. As Sasha Strauss, Innovation Protocol managing
director says – “Winning the moments that matter is about getting a crack at the consumer’s business. If you’re not present and effective in these moments,
you risk losing customers.” The research that was recently conducted by Google and Forrester Consulting found that companies that take steps toward
becoming moments-ready reap higher ROIs in both mobile and overall marketing investment. Therefore, make sure that your company is there and do not miss
chances to increase your conversion rates!

Please have a look on the Google Guide to Winning the Shift to Mobile

Micro-moments are critical touch points

Micro-moments are critical touch points


Micro Moments - New Battleground for Brands

Micro Moments as the New Battleground for Brands
>> Download your Google Guide to Winning the Shift to Mobile


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Creative Confidence http://www.ortwin-oberhauser.com/creative-confidence/ http://www.ortwin-oberhauser.com/creative-confidence/#comments Mon, 18 Jun 2012 12:48:08 +0000 http://www.ortwin-oberhauser.com/?p=4130
Creative Confidence

Creative Confidence

David Kelly is one of the people who tackle the topic of creative confidence in such a beautiful way that I decided to review what he had to say in one of his videos. His presentation is kicked off with a story about his best friend Brian who was trying to create a horse using clay in 3rd grade. A girl in his class who saw him do this told him that it was terrible and he immediately stopped what he was doing and threw away the clay. Since then his friend has never attempted to delve into anything creative again.

A lot of people believe that they are not creative because at one point in life they were shut down when trying to do something creative. This makes them lose confidence and it eats them up even when they are adults. This is the reason why most business executives will step out of important meetings and later justify their actions by that saying that they are not the creative type. Kelly, however, states that it is the fear of judgment that limits an individual’s creativity. He adds that if people would only stick to the process and not give up, they would have the creative confidence they need to see through any creative project they attempt.

Kelly also advises that you have to think that you are creative if you want it to become a reality. It is really important after watching his video to follow through with something creative that you have previously abandoned, to put his teachings into practice. This will help you unlock the creativity you have lying within you and you might be surprised what you can achieve.  

Watch the full video for more inspiration!

YouTube Video
Watch this video on YouTube.

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Effective team work and collaboration http://www.ortwin-oberhauser.com/effective-team-work-and-collaboration/ http://www.ortwin-oberhauser.com/effective-team-work-and-collaboration/#comments Sat, 19 May 2012 19:14:20 +0000 http://www.ortwin-oberhauser.com/?p=3806 Teamwork explained

Teamwork explained

Our world and our society are constantly changing and services are becoming more complex and sophisticated as new technologies are becoming a big part of our daily lives, we are also facing a variety of challenges such energy sustainability and global warming.

Our old methods of solving problem are becoming obsolete and due to the complexion of our new problems, it has become necessary to adopt new approaches. We are here to define a new term and that is interdisciplinarity or more specifically interdisciplinary thinking, but what does that mean? Well, interdisciplinarity means the collaboration between different disciplines or areas of study to come up with innovating approaches during the creation process.

The creation process passes through 4 stages and they are:

– Research: this may take different approaches but it always has a sole goal and that is to increase the general knowledge about a specific subject.

– Concept: this consists in coming up with the craziest ideas possible to turn them later into revolutionary concepts and solutions.

– Evaluation: this is the study of the feasibility of the solutions we came up with during the concept phase.

– Team implementation: is to take action and put the product/service into production.

But how does team work and collaboration really do work? If you want to find out, watch the video below.

YouTube Video
Watch this video on YouTube.

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Where Good Ideas Come From http://www.ortwin-oberhauser.com/where-good-ideas-come-from/ http://www.ortwin-oberhauser.com/where-good-ideas-come-from/#comments Sun, 29 Apr 2012 11:21:36 +0000 http://www.ortwin-oberhauser.com/?p=3813
Where Good Ideas Come From

Where Good Ideas Come From

We take ideas from other people, from people we’ve learned from, from people we run into in the coffee shop, and we stitch them together into new forms and we create something new. That’s really where innovation happens. And that means that we have to change some of our models of what innovation and deep thinking really looks like, right. I mean, this is one vision of it. Another is Newton and the apple, when Newton was at Cambridge. This is a statue from Oxford. You know, you’re sitting there thinking a deep thought, and the apple falls from the tree, and you have the theory of gravity. In fact, the spaces that have historically led to innovation tend to look like this, right. This is Hogarth’s famous painting of a kind of political dinner at a tavern, but this is what the coffee shops looked like back then. This is the kind of chaotic environment where ideas were likely to come together, where people were likely to have new, interesting, unpredictable collisions — people from different backgrounds. So, if we’re trying to build organizations that are more innovative, we have to build spaces that — strangely enough — look a little bit more like this. This is what your office should look like, is part of my message here.

And one of the problems with this is that people are actually — when you research this field — people are notoriously unreliable, when they actually kind of self-report on where they have their own good ideas, or their history of their best ideas. And a few years ago, a wonderful researcher named Kevin Dunbar decided to go around and basically do the Big Brother approach to figuring out where good ideas come from. He went to a bunch of science labs around the world and videotaped everyone as they were doing every little bit of their job. So when they were sitting in front of the microscope, when they were talking to their colleague at the water cooler, and all these things. And he recorded all of these conversations and tried to figure out where the most important ideas, where they happened. And when we think about the classic image of the scientist in the lab, we have this image — you know, they’re pouring over the microscope, and they see something in the tissue sample. And "oh, eureka," they’ve got the idea.

Where Good Ideas Come From

Where Good Ideas Come From

What happened actually when Dunbar kind of looked at the tape is that, in fact, almost all of the important breakthrough ideas did not happen alone in the lab, in front of the microscope. They happened at the conference table at the weekly lab meeting, when everybody got together and shared their kind of latest data and findings, oftentimes when people shared the mistakes they were having, the error, the noise in the signal they were discovering. And something about that environment — and I’ve started calling it the "liquid network," where you have lots of different ideas that are together, different backgrounds, different interests, jostling with each other, bouncing off each other — that environment is, in fact, the environment that leads to innovation.

The other problem that people have is they like to condense their stories of innovation down to kind of shorter time frames. So they want to tell the story of the "eureka!" moment. They want to say, "There I was, I was standing there and I had it all suddenly clear in my head." But in fact, if you go back and look at the historical record, it turns out that a lot of important ideas have very long incubation periods — I call this the "slow hunch." We’ve heard a lot recently about hunch and instinct and blink-like sudden moments of clarity, but in fact, a lot of great ideas linger on, sometimes for decades, in the back of people’s minds. They have a feeling that there’s an interesting problem, but they don’t quite have the tools yet to discover them. They spend all this time working on certain problems, but there’s another thing lingering there that they’re interested in, but they can’t quite solve.

To find out more about how innovation happens, watch the informative 2 videos below!

YouTube Video
Watch this video on YouTube.
YouTube Video
Watch this video on YouTube.

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Commitment device http://www.ortwin-oberhauser.com/commitment-device/ http://www.ortwin-oberhauser.com/commitment-device/#comments Tue, 27 Mar 2012 00:25:54 +0000 http://www.ortwin-oberhauser.com/?p=3722
Daniel Goldstein

Daniel Goldstein

The Battle Between Your Present And Future Self

In a previous article, we talked about commitment devices and how they can help achieve hard to reach goals and make us commit to a defined behavior course. Aware of the importance of commitment devices, conferences have been held to discuss this aspect. Daniel Goldstein “The battle between your present and future self” conference is one of many. Daniel is a fun to listen speaker and uses easy to understand approaches to enable to understand the complicated dimensions of the commitment device.

The story of Odysseus and the Sirens

First he introduces the story of Odysseus and the Sirens from high school or junior high school. Where there was this hero, Odysseus, who’s heading back home after the Trojan War and he says: he’s standing on the deck of his ship, he’s talking to his first mate, and he’s saying, "Tomorrow, we will sail past those rocks, and on those rocks sit some beautiful women called Sirens. And these women sing an enchanting song, a song so alluring that all sailors who hear it crash into the rocks and die." Now you would expect, given that that they would choose an alternate route around the Sirens, but instead Odysseus says, "I want to hear that song. And so what I’m going to do is I’m going to pour wax in the ears of you and all the men — stay with me — so that you can’t hear the song, and then I’m going to have you tie me to the mast so that I can listen and we can all sail by unaffected." So this is a captain putting the life of every single person on the ship at risk so that he can hear a song.

And I’d like to think if this was the case, they probably would have rehearsed it a few times. Odysseus would have said, "Okay, let’s do a dry run. You tie me to the mast, and I’m going to beg and plead. And no matter what I say, you cannot untie me from the mast. All right, so tie me to the mast." And the first mate takes a rope and ties Odysseus to the mast in a nice knot. And Odysseus does his best job playacting and says, "Untie me. Untie me. I want to hear that song. Untie me." And the first mate wisely resists and doesn’t untie Odysseus. And then Odysseus says, "I see that you can get it. All right, untie me now and we’ll get some dinner." And the first mate hesitates. He’s like, "Is this still the rehearsal, or should I untie him?" And the first mate thinks, "Well, I guess at some point the rehearsal has to end." So he unties Odysseus, and Odysseus flips out. He’s like, "You idiot. You moron. If you do that tomorrow, I’ll be dead, you’ll be dead, every single one of the men will be dead. Now just don’t untie me no matter what." He throws the first mate to the ground. This repeats itself through the night — rehearsal, tying to the mast, conning his way out of it, beating the poor first mate up mercilessly. Hilarity ensues.

What psychologists call a commitment device?

Tying yourself to a mast is perhaps the oldest written example of what psychologists call a commitment device. A commitment device is a decision that you make with a cool head to bind yourself so that you don’t do something regrettable when you have a hot head. Because there’s two heads inside one person when you think about it. Scholars have long invoked this metaphor of two selves when it comes to questions of temptation. There is first, the present self. This is like Odysseus when he’s hearing the song. He just wants to get to the front row. He just thinks about the here and now and the immediate gratification. But then there’s this other self, the future self. This is Odysseus as an old man who wants nothing more than to retire in a sunny villa with his wife Penelope outside of Ithaca — the other one.

So why do we need commitment devices?

Well resisting temptation is hard, as the 19th century English economist Nassau William Senior said, "To abstain from the enjoyment which is in our power, or to seek distant rather than immediate results, are among the most painful exertions of the human will." If you set goals for yourself and you’re like a lot of other people, you probably realize it’s not that your goals are physically impossible that’s keeping you from achieving them, it’s that you lack the self-discipline to stick to them. It’s physically possible to lose weight. It’s physically possible to exercise more. But resisting temptation is hard.

The other reason that it’s difficult to resist temptation is because it’s an unequal battle between the present self and the future self. I mean, let’s face it, the present self is present. It’s in control. It’s in power right now. It has these strong, heroic arms that can lift doughnuts into your mouth. And the future self is not even around. It’s off in the future. It’s weak. It doesn’t even have a lawyer present. There’s nobody to stick up for the future self. And so the present self can trounce all over its dreams. So there’s this battle between the two selves that’s being fought, and we need commitment devices to level the playing field between the two.

He also describes the method he uses as commitment devices on himself: Now I’m a big fan of commitment devices actually. Tying yourself to the mast is the oldest one, but there are other ones such as locking a credit card away with a key or not bringing junk food into the house so you won’t eat it or unplugging your Internet connection so you can use your computer. I was creating commitment devices of my own long before I knew what they were. So when I was a starving post-doc at Columbia University, I was deep in a publish-or-perish phase of my career. I had to write five pages a day towards papers or I would have to give up five dollars.

And when you try to execute these commitment devices, you realize the devil is really in the details. Because it’s not that easy to get rid of five dollars. I mean, you can’t burn it; that’s illegal. And I thought, well I could give it to a charity or give it to my wife or something like that. But then I thought, oh, I’m sending myself mixed messages. Because not writing is bad, but giving to charity is good. So then I would kind of justify not writing by giving a gift. And then I kind of flipped that around and thought, well I could give it to the neo-Nazis. But then I was like, that’s worse and writing is good, and so that wouldn’t work. So ultimately, I just decided I would leave it in an envelope on the subway. Sometimes a good person would find it, sometimes a bad person would find it. On average, it was just a completely pointless exchange of money that I would regret. Such it is with commitment devices.

That was a short segment from the aspiring conference of Daniel. If you want to know what happened next and get advices of how exactly commitment devices work, watch the video below.

YouTube Video
Watch this video on YouTube.

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KONY 2012 http://www.ortwin-oberhauser.com/kony-2012/ http://www.ortwin-oberhauser.com/kony-2012/#comments Fri, 09 Mar 2012 03:37:07 +0000 http://www.ortwin-oberhauser.com/?p=3734 Kony 2012 Stop At Nothing

Kony 2012 Stop At Nothing

Celebrities like Justin Bieber, Emma Stone, Lady Gaga and Diddy have joined the viral campaign group “Invisible Children” to publicize Joseph Kony, a wanted war criminal.

If the name of Joseph Kony tells you nothing, you say that this is a matter of time, since several events are set in motion to put the spotlight this war criminal, but especially for him to finally grapple above.

In summary, Joseph Kony, the rebel leader of the Lord’s Resistance Army (LRA) which is active between Uganda and Sudan, is being sought around the world. An arrest warrant against him raged since 2005, but one that gathers crimes against humanity (rape, abduction of children as soldiers, looting, sexual slavery, murder, etc..) Is still at large. This story is true; unfortunately it’s not a movie script.

It’s true that the campaign has begun in 2005, but the true beginning and pre-publicized phase has begun in 2003 in Uganda. The man who started all of this is called Jason Russell who travelled to Uganda in 2003 to make a documentary about the suffering happening there. People were suffering from hunger and danger all together. They can’t sleep at night because of the fear of getting abducted and are on a constant run. Who are they running from? And who wants to abduct them and why? It’s Joseph Kony. As I mentioned earlier, he is a rebel leader who kidnaps children; he gives the boys guns, makes them join his children army, makes them kill THEIR OWN parents and torture other people. As of the girls, they get raped and engaged into prostitution and sex slavery. As of now, 30.000 child have been abducted.

What made Jason take action is his meeting with a Ugandan boy called Jacob. They met him when he was running away from Kony’s army which he was forced to join. They took him with them and asked him to tell them his story. He said that he was abducted by the rebels along with his brother. His brother tried to escape but he was killed in his attempt in front of Jacob eyes, his neck was chopped. Jacob was so desperate that he told them that he wishes to be rather dead than live in this world and that he wants to meet his brother in heaven, he then started crying. The expedition crew were so touched and moved by Jacob’s story and it was then when Jason made the promise: “we are going to do all that we can to stop them”.

Jason fought for over 9 years to raise awareness among people about the events going on in Uganda. The idea he tries to deliver is that this is not Jacobs or any Ugandan’s citizen problem only, this concerns our entire humanity, just imagine that your own children were abducted and forced into slavery. How would you feel?

Many people have joined the cause over the past years and have helped with their time, efforts and money. The money was used to build schools and open jobs for thousands of people in Uganda and give them a new hope in life. The efforts grew more serious and reached the white house. They have talked with senators, governors and everyone they could reach within the US government. The campaign supporters have constantly phoned and sent letters to their states representative requesting the arrest of Kony. After thousands and thousands of letters and phone calls, Barack Obama responded. He agreed to send 100 US troopers to help train and support the Ugandan army to prepare them to capture and face Kony. This was a huge leap since the initial response of the White House when they were first contacted was that the American government won’t get involved in a matter that doesn’t concern its direct security or welfare.

But as we all know, people tend to forget, and that’s why you need to remind ad urge them to action constantly.

And forgetting in this case means that those troopers are going to be sent home and the case abandoned. We can’t afford that, not after all what we’ve done! So a campaign group “Invisible Children” was launched. A video explaining the horrible situation has been online since the 5th of March and has been consulted more than 40 million times on Youtube alone (as of now).

To help publicize Joseph Kony, many celebrities are taking advantage of the accessibility of social media tools to make Joseph Kony, a viral phenomenon.

Justin Bieber, Nicki Minaj, Emma Stone, Lauren Conrad, Ashley Tisdale, Chloe Moretz Kim Kardashian, Lady Gaga, Taylor Swift, Rihanna, Angelina Jolie, Oprah Winfrey, George Clooney, Jay-Z, Bill Gates, Mark Zuckerberg, Ryan Seacrest, Ellen DeGeneres and several other celebrities, from different backgrounds, have followed suit in recent hours.

For example, Diddy wrote on Twitter: “Dear Joseph Kony, I will help make you famous. We will stop YOU #StopKONY. All my six million subscribers “re-tweet” this message please. ”

Results appeared quickly and efficiently, because the name of Joseph Kony, identified as #STOPKONY #KONY2012 is now among the top of (“hashtags”) hot topics around the world.

Here is the controversial “KONY 2012” video, please watch it, it is worth every second.

YouTube Video
Watch this video on YouTube.

Want to take action? Visit the official website of “Invisible Children” or their Facebook page or Twitter.

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SOPA: It’s Gone But Is It Dead? http://www.ortwin-oberhauser.com/sopa-its-gone-but-is-it-dead/ http://www.ortwin-oberhauser.com/sopa-its-gone-but-is-it-dead/#comments Thu, 01 Mar 2012 11:06:07 +0000 http://www.ortwin-oberhauser.com/?p=3652 In defiance of SOPA

The internet has witnessed a major outrage and protests during the last month, January 2012. As netizens (internet citizens) have described it; the internet as we know it will no longer exist. And today, we’re talking about the causes of this outrage: SOPA , the Stop Online Piracy Act.


SOPA was proposed by a Texas Republican called Lamar Smith (who shortly became the most hated man on the internet) in the House of Representatives in October 2011. Frankly speaking, SOPA was hugely backed up by the American film and music industry as they are claiming the loss of billions of dollars due to illegal content sharing and distribution performed by file sharing websites such as Megaupload, Rapidshare, Fileserve…, torrent websites such as ThePirateBay, Sumotorrent, Torrentjunky… and other types of websites such as forums and social networks… the internet community response to this claim was sharing a photo of the famous American rapper Lil’ Wayne sitting on the top of a money mountain wearing gold chains and designer labeled clothes along with a sarcastic caption “guys! You make the artists poor when you share their music for free!”

If SOPA went through, their prosecutors are to withhold the right to shut down any website accused of copyright violation. Megaupload, the famous file sharing website was the first victim of SOPA as it was shut down and had its owners put under arrest. The owner of the company, Kim Schmitz, is facing an up to 20 years jail sentence. Therefore, “rogue” websites are to be banned from any activity; Google won’t have the right to reference them or let them subscribe to their AdSense/Adword services. Also PayPal and eBay in addition to other services wouldn’t have the right to pay them money or advertise for them.

Anonymous’s reaction to SOPA

YouTube Video
Watch this video on YouTube.

As I mentioned earlier, there was a major outrage among netizens against this act, but American companies as well have witnessed the same effects. At first, companies such as Nintendo, Electronic Arts and Sony have supported SOPA since they were also damaged by the act of piracy, but ass they’ve seen the reactions of their fans and public, they backed away and withdrew their support. This was the first blow to SOPA’s guts. Another blow was the threat of a total internet “blackout” that was initiated by a group of hackers called “Anonymous” who gained a massive popularity during the last year after their threat of hacking Facebook (but that’s another topic) then followed by Wikipedia’s voluntary 24 hours blackout. Wikipedia wanted to make people understand how it is going to be if SOPA went through and if Wikipedia has to shut down for real.


YouTube Video
Watch this video on YouTube.

Fortunately, Wikipedia’s attempt has hit the spot and people, especially students, freaked out and launched into major protests, petitions signing and calling and flooding elected officials with emails asking them to oppose SOPA. What made the protester’s position stronger was president Obama’s refusal to support SOPA. Taking Obama’s objection as a finishing blow, Lamar Smith has withdrawn his controversial law project on the 13th of January 2012 only to announce 4 days later that he will come up with a “friendlier” version which later is going to be known as ACTA, but that’s another storyJ.

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How To Make Your Youtube Videos Viral http://www.ortwin-oberhauser.com/how-to-make-your-youtube-videos-viral/ http://www.ortwin-oberhauser.com/how-to-make-your-youtube-videos-viral/#comments Fri, 18 Mar 2011 11:07:40 +0000 http://www.ortwin-oberhauser.com/?p=2882 How to make your youtube video viral

How to make your youtube video viral

Hello again YouTubers!! I know that you are roaming the YouTube site the whole day trying to promote for your YouTube Video and make it more viral, that’s why today I am going to review this video that talks exactly about this issue. This Video is actually a Manual that shows how to easy share your youtube videos on most important Social Media to  How to make your YouTube Videos more VIRAL presented by Dereck Celis.

This 6 minutes video can be summarized in 10 main points from which i can cite:

  1. The first thing that you have to do is to keep your videos short, around 2-4 minutes are extremely enough, because if the video is being too long, people will get tired and bored and will automatically turn it off. Then the key is to be concise and precise.
  2. You don’t need to hire a professional to shoot your video for you. Just shoot it by yourself wih a regular camera, but that doesn’t mean that you can film with a very low quality one because if watchers find a low resolution video they automatically lose interest.
  3. Write a precise and short description to your video on YouTube and make it clear and interesting. You are advised to use keywords that people searching for videos related to them, will find your video easily.
  4. If you have a Facebook page or a twitter, share your video whenever it is possible so that your friends will know about it. You are advised too to create links to your videos from your pages so that will make it easier to people to follow and watch, this step is really important.
  5. Another smart thing to do too is when commenting on other bloggers posts and video, include a link to your video, it should bring more attention to it.
  6. Another thing you should be doing is to keep your video simple so that other people can modify and remix it… and that way it will naturally become viral.
  7. Don’t make ad videos, because people don’t have a big interest in those unless they extremely amazing.
  8. Keep the title mysterious and shocking; you can make a title that expresses the video’s content in a twisted way.
  9. The use of fake headlines will attract more viewer as they will be more curious if whether this actually happened or not.
  10. And Last but not least, the use of some attractive girls in your videos is 100% guaranteed method to attract views (mainly boys)

And Thanks to Dereck Celis, visit his YouTube Channel here for more videos, Now we are able to make our videos more viral and famous! And now Happy YouTubing and here is the video!

YouTube Video
Watch this video on YouTube.

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Barriers That Stop People From Becoming Leaders! http://www.ortwin-oberhauser.com/barriers-that-stop-people-from-becoming-leaders/ http://www.ortwin-oberhauser.com/barriers-that-stop-people-from-becoming-leaders/#comments Fri, 18 Mar 2011 10:22:59 +0000 http://www.ortwin-oberhauser.com/?p=2807
Barriers stop people to become leaders

Barriers stop people to become leaders

The video I am going to review today is an interview between Sarah Green (the interviewer) and Anne Morris who is a managing director in the Concire Leadership Institute (the interviewed). And this intreview is about the article called “What’s Holding You Back?” that Anne Morris wrote, and during the interview she disusses the main points of her article and the messages that she wanted to deliver through it along with explaining the small but common barriers that stop people from becoming leaders.

Along the interview Sarah Green the interviewer has asked Anne Morris many questions like:

  • You mentioned in your article that there are 5 ways that leaders get in our way, what are these 5 ways?: Anne says that her and the two people who wrote the article along with her met socially and they found their selves on this topic which is how can you take off the barriers towards leadership and they agreed to write this articles about this amazing pattern that can be found  across all the countries, stages of development, sectors,…  and how there are people with amazing abilities but these barriers that were put in front of them holds them back from achieving the desired results. Then she explains the messages in the article:
  1. Basic massage of the article: which tries to tell  that leadership isn’t about oneself, It’s about making other people better as a result from your presence by making the system and the culture are in place and that the methods that are used by you are the best in order to lead the population toward success and development. Leadership is not at all about charisma and it is well-known that changing the fact of just thinking about oneself and replacing it with thinking about other people.
  2. Second message: acting like a leader gets in the way of leading which can only give you narrow choices of tools you can use to influence other people, just pretending is not enough because gets in the ways of moving outside the place where you feel most comfortable and makes your thinking and reasoning limited to the image that you want people to see you with. And your need to look smart will get in the way of learning or taking risks which will make you fall in the pit of repeating the same mistakes that will consequently get in the way of approaching regularly to right decision making. Just like when many people have chosen to make a public images early in their career and that what was in their way to leadership.
  • The part where you talked about turning competitors into enemies, what did you mean?: Anne says turning competitors into enemies or generally speaking by turning others into characters you become a character your self: you make people wrong and distort their image just to make your day and keep your mental health … and that’s not the best version of you but the best one is that people are willing to be guided by.

And along the interview Anne discusses many points of her articles, watch the video to find out.

And thanks to Ms. Anne Morris (know more about her here) and the article she wrote we are one step closer to figure some solutions about our governments and the way to improve them, and now check out the video that i highly recommend.

YouTube Video
Watch this video on YouTube.

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