Selling the Invisible Value - How to Sell Services
Selling the Invisible Value - How to Sell Services
There is a popular video clip from Penn and Teller’s Showtime hidden camera show, where restaurant clients are told that the fancy restaurant they are dining at has become the world’s first boutique vendor of bottled water. The waiter comes up to each table to present the finest kinds of water which is said to be shipped from streams and mountains from all over the world. Some of the water bottles were mentioned to cost up to $8 per bottle. Water tasters unhesitatingly point out at different taste benefits of the water samples they try against normal bottled water. The main joke of the video is that all the water actually came from the garden hose out back.
Even though it is a fun video, it delivers a very important message: People are willing to pay more for a product if they think it gives them a truly special or significant value.
Whether marketers are prepared for it or not, smartphone era has significantly changed not only our lives but consumer behavior as well over the past decade. According to research, 2 out of 3 smartphone users check their devices every 15 minutes while 30 % of users admit that they actually feel “anxious” when they don’t have their phone on them. A smartphone is the first device to “consult” for 93 % of consumers when they are looking for information on the product they want to purchase. As technology advances and market competition grows, brands continue finding more sophisticated ways to interact with the customers. As a result of this, today we have greater access to information what allows us making decisions faster than ever before.
Our world and our society are constantly changing and services are becoming more complex and sophisticated as new technologies are becoming a big part of our daily lives, we are also facing a variety of challenges such energy sustainability and global warming.Our old methods of solving problem are becoming obsolete and due to the complexion of our new problems, it has become necessary to adopt new approaches. Read more
We take ideas from other people, from people we’ve learned from, from people we run into in the coffee shop, and we stitch them together into new forms and we create something new. That’s really where innovation happens. And that means that we have to change some of our models of what innovation and deep thinking really looks like, right. I mean, this is one vision of it. Another is Newton and the apple, when Newton was at Cambridge. This is a statue from Oxford. You know, you’re sitting there thinking a deep thought, and the apple falls from the tree, and you have the theory of gravity. In fact, the spaces that have historically led to innovation tend to look like this, right. Read more
Commitment Device - Help achieve hard to reach goals
In a previous article, we talked about commitment devices and how they can help achieve hard to reach goals and make us commit to a defined behavior course. Aware of the importance of commitment devices, conferences have been held to discuss this aspect. Daniel Goldstein “The battle between your present and future self” conference is one of many. Daniel is a fun to listen speaker and uses easy to understand approaches to enable to understand the complicated dimensions of the commitment device. Read more
Celebrities like Justin Bieber, Emma Stone, Lady Gaga and Diddy have joined the viral campaign group "Invisible Children" to publicize Joseph Kony, a wanted war criminal.
If the name of Joseph Kony tells you nothing, you say that this is a matter of time, since several events are set in motion to put the spotlight this war criminal, but especially for him to finally grapple above.
In summary, Joseph Kony, the rebel leader of the Lord's Resistance Army (LRA) which is active between Uganda and Sudan, is being sought around the world. An arrest warrant against him raged since 2005, but one that gathers crimes against humanity (rape, abduction of children as soldiers, looting, sexual slavery, murder, etc..) Is still at large. This story is true; unfortunately it's not a movie script.
It’s true that the campaign has begun in 2005, but the true beginning and pre-publicized phase has begun in 2003 in Uganda. The man who started all of this is called Jason Russell who travelled to Uganda in 2003 to make a documentary about the suffering happening there. People were suffering from hunger and danger all together. They can’t sleep at night because of the fear of getting abducted and are on a constant run. Who are they running from? And who wants to abduct them and why? It’s Joseph Kony. As I mentioned earlier, he is a rebel leader who kidnaps children; he gives the boys guns, makes them join his children army, makes them kill THEIR OWN parents and torture other people. As of the girls, they get raped and engaged into prostitution and sex slavery. As of now, 30.000 child have been abducted.
Hello again YouTubers!! I know that you are roaming the YouTube site the whole day trying to promote for your YouTube Video and make it more viral, that's why today I am going to review this video that talks exactly about this issue. This Video is actually a Manual that shows how to easy share your youtube videos on most important Social Media to How to make your YouTube Videos more VIRAL presented by Dereck Celis.
The video I am going to review today is an interview between Sarah Green (the interviewer) and Anne Morris who is a managing director in the Concire Leadership Institute (the interviewed). And this intreview is about the article called "What's Holding You Back?" that Anne Morris wrote, and during the interview she disusses the main points of her article and the messages that she wanted to deliver through it along with explaining the small but common barriers that stop people from becoming leaders. Read more
Hello video fans! Today i am going to review another inspirational video, well to be precise they are two; which their main concept talking about how to establish an emotional connection with any audience.
This is actually an interview between Sarah Green and Peter Guber, chairman and CEO of the Mandalay Entertainment Group, writer of the article called "The Fortunes Of A Story Teller" and the book "Tell To Win".
Welcome in another video review about the "Providence Paradox"! Today's video is pretty interesting as it is represents an interview between Scott Bernardo (the interviewer) and Rohit Deshpandé, Harvard Business School professor where the last describes ways that emerging market companies can overcome consumer bias against their products. Read more