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March 18th, 2011

How To Make Your Youtube Videos Viral

How to make your youtube video viral

Hello again YouTubers!! I know that you are roaming the YouTube site the whole day trying to promote for your YouTube Video and make it more viral, that’s why today I am going to review this video that talks exactly about this issue. This Video is actually a Manual that shows how to easy share your youtube videos on most important Social Media to How to make your YouTube Videos more VIRAL presented by Dereck Celis.

This 6 minutes video can be summarized in 10 main points from which i can cite:

The first thing that you have to do is to keep your videos short, around 2-4 minutes are extremely enough, because if the video is being too long, people will get tired and bored and will automatically turn it off. Then the key is to be concise and precise.
You don’t need to hire a professional to shoot your video for you. Just shoot it by yourself wih a regular camera, but that doesn’t mean that you can film with a very low quality one because if watchers find a low resolution video they automatically lose interest.
Write a precise and short description to your video on YouTube and make it clear and interesting. You are advised to use keywords that people searching for videos related to them, will find your video easily.
If you have a Facebook page or a twitter, share your video whenever it is possible so that your friends will know about it. You are advised too to create links to your videos from your pages so that will make it easier to people to follow and watch, this step is really important.
Another smart thing to do too is when commenting on other bloggers posts and video, include a link to your video, it should bring more attention to it.
Another thing you should be doing is to keep your video simple so that other people can modify and remix it… and that way it will naturally become viral.
Don’t make ad videos, because people don’t have a big interest in those unless they extremely amazing.
Keep the title mysterious and shocking; you can make a title that expresses the video’s content in a twisted way.
The use of fake headlines will attract more viewer as they will be more curious if whether this actually happened or not.
And Last but not least, the use of some attractive girls in your videos is 100% guaranteed method to attract views (mainly boys)

And Thanks to Dereck Celis, visit his YouTube Channel here for more videos, Now we are able to make our videos more viral and famous! And now Happy YouTubing and here is the video!

March 8th, 2011

Social Media and Journalism Today

Social media and journalism today

The video that I am going to review this time talks about the social media had a big influence and impact on the journalism nowadays and how could back it up and help spread the word and the information all together.

This video is an interview that was made between a woman called Sebath (the interviewer) and Julia from the International University in Geneva (the interviewed).

This was actually made as a class assignment on “Video For Business Communication” which is delivered by Victor Planas-Bielsa, professor at the International University in Geneva, and founder and Producer at Art’n Visual Production.

In this video there were two main points that were discussed:

How can social media impact journalism?:
Julia’s answer for this question by saying that that social media has a great impact on the journalism and even changed its methods and the way it is introduced, as we see, people who read newspaper has decreased too much but in the other hand people who surf on the internet has dramatically increased and that what would help the journalism reach out for them and spread the word and the news. Also the social media has a big influence on the writer- reader relationship, it help the writer deliver his information in a more reader friendly way like including videos, photo, audio… which is not possible in newspaper and magazines, and that is also possible is the writer is using facebook or twitter to communicate with his reader this would bring them even closer that before indeed. Moreover, the writer has more options to write now because I said earlier he can integrate many methods is order to deliver his message… and because of the social media, writers are getting contribution from regular people who fell in love with the journalism combined with the social media techniques.
Is the Social Media a Short Trend?
Julia response was that it is the exact opposite as the game has been changed as the use of the blogs and twitter in supporting the revolutions In Tunisia, Egypt and Libya… and how the information has been delivered despite of keeping the reporters out of the country and arresting them and how all the population have become journalists and kept updating the situations in their country on their facebooks and twitter,etc which greatly helped the succes of their revolution. The informations is still flowing and continues thanks to the social media… The future of content is conversion and the flow of information is going to be much more fluid. Actually offers a good future for the news paper industry and democracy in the whole world.

And thanks to Miss Julia from Geneva we were able to have an idea about how the social media is greatly impacting our lives and the way we treat the information and you can visit the International University in Geneva Official website, follow this link:
International University in Geneva and now i shall leave you with the video.

March 8th, 2011

The Power Of Cartoons

Patrick Chappatte Cartoon - The Internet has changed music

In this article I am going to talk about the Power of Cartoon and how far It can impact our lives and relationships. In my researches I found an article that exactly talks about this sensible case put up in a divertissement way.

This short video is a one man show presented by Patrick Chappatte. He is generally speaking about how cartoon is involved in politics and war, and what are the conflicts resulted from mal-uses of this powerful tool. He also discusses how the pencil can illuminate serious issues and bring the most unlikely people together in a humorous context using comedy to get closer to the public’s hearts and be able to deliver his message to them.

Patrick Chappate has talked about serious global issues that have been the concern of our modern world for years now, for example he talked about:

How the print media is dying because of the technological development, everyone is heading towards the Internet to find the information and Facebook and twitter are the first suspects in this case if you want my opinion.
How the world has gotten smaller because of technology and he even said that the world has become flat now due to the spread of technology, you all have foreign friends don’t you? That’s all because of the internet. Back in the early days, the only way for you to make foreign friends was to travel to other countries.
How the internet has empowered everybody: the worker, the student… just everybody even spies… there are many people are thrown in jail because of what they’ve written in their personal blogs, etc. I am just saying.
How did the internet changed the way of employment and how will bosses will look at their employee (beware of your facebook profile) and mentioning that this technology thing made people attached, well slaves is the word, for the internet and how they cannot advance without it.
How internet made us think that it simplified out tasks and made them very easy to do, but in reality and after thoroughly thinking you will discover that those tasks are ones that you never had to do before, like “updating your twitter?” why do you even want to let strange people who don’t even know you, notified about where are you going or what are you doing? Believe me they don’t a crap.
How cartoon has been involved in religious and political conflicts; just like what happened when they drew the prophet and how that caused violence and blood to be spilled along with saying that there are people are getting benefits from that: that is the typical mal-use of the cartoon.
How did he use cartoon to reunite people from different sides while his missions in the Ivory Coast, Lebanon and Kenia.

These were the main points that Patrick Cappatte talked about, I think you might need to check the video to have a closer look and laugh along with him, check it out:

And thanks to Mr. “Patrick Chappatte” and for people who don’t know him I should say that he is a cartoonist and for whom is curious about his background I should say he is a Lebasnes-Swiss man who is well know for drawing cartoons for the “Le Temps” , “Neue Zürcher Zeitung” and the “International Herald Tribune” newspapers, he is actually a pretty cool guy as he is from a Lebanese mother, Swiss father, born in Karchi, lived in Singapore and Switzerland… a global guy to resume. And I said thanks to him we are now aware about the power of cartoon and how it could be a double edged arm. For more information about this guy you can follow him on twitter http://twitter.com/globecartoon or visit his website http://www.globecartoon.com/.

Thanks for reading!

January 29th, 2011

Hot Triggers – the power to change human behaviours!

What is a hot trigger?

BJ Fogg Stanford_University

A hot trigger is a call to action that I can act on right away. An example would be a link in my email inbox that calls me to act, like an emails I get from Facebook that tells me that somebody has tagged one of my photos. So what is happening, first I just want check my emails and some minutes later I find myself spending time on a Facebook page looking photos, this behaviour wasn’t planed or let’s better say it was not planned by me, it was planned by some Facebook guys

.

BJ Fogg has mentioned the design mantra:
Put “Hot triggers” in the path of all motivated people!

That’s what you need to do to win in the consumer space, triggering behaviours. Put your message in to the existing path of your target group, existing path would be email inbox, their Facebook news feed, their twitter stream into thing they already doing and you focus on the motivated people.

Facebook has very good systems to change human behaviours; maybe this is even what makes Facebook so successful. BJ Fogg, Director, Persuasive Technology Lab at Stanford University and author of the book, Mobile Persuasion, spoke at the SES San Francisco 2010 on the topic of social media and its ability to create hot triggers influencing human behavior. BJ Fogg believes that companies must put hot triggers in the path of motivated people in order to effectively compete in the consumer space. BJ studies the growth of Facebook and how the application uses triggers to influence the behavior of its users. BJ also discusses the impact of mobile on society and how it will become the dominant tool to influence human behavior. BJ concludes by discussing some of the publications his lab is producing for 2011.

You can keep track of BJ Fogg’s daily musings on twitter @bjfogg

Here is the video form the SES in San Francisco:

January 29th, 2011

The secrets of Facebook – Why is Facebook so successful?

Why is Facebook so successful?

Facebook Success Secrets

There are lots of Social Media Platforms but not one is as successful as Facebook.

Why?

What makes Facebook more successful than other Social Media Platforms?

What is the real secret behind the Facebook Success?

I don’t believe that Facebook has a better usability or a better design than other Social Media Sites. Too Facebook does not have much better features then other Social Media Services like, MySpace, Friendfeed, Plaxo, Tumblr, etc.

So what makes the difference? What makes Facebook more Successful?

I think the secret behind the Facebook Success is the truth that Facebook does one thing better than all other Social Media Service, Facebook better motivates Users to act on Facebook, the Hot Triggers on Facebooks, that call the Facebook Users to action are amazing.

BJ Foggs Behavior Model shows that three elements must converge at the same moment for behaviour to occur: Motivation, Ability, and Trigger. When behaviour does not occur, at least one of those three elements is missing.

Using the Behaviour Model as a leader, web workers can detect what stops users from performing behaviours that they seek. For example, if users are not performing target behaviour, such as rating hotels on a travel web site, the Model helps to see what psychological element is lacking.

This Behaviour Model also helps people to understand behaviour change better. What was once a fuzzy mass of psychological theories now becomes organized and specific when viewed through the Behaviour Model.

For more Information about the BJ Foggs Behaviour Model you should visit:
www.behaviormodel.org

In the following video BJ Fogg, of Stanford’s Persuasive Technology Lab, explains how to design for behavior change, using Facebook as an example.

Ortwin Oberhauser

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