May 25th, 2010

Mayday Update Google May 2010

Google MayDay Update 2010

Google MayDay Update 2010

Mayday Google Update - May 1st 2010 - will this day be remembered as the day when the long tail died?

I don’t think so, but for sure web directories and online shop owners did notice the effects of Google’s so-called “May Day Update”. Around April 27th to May 5th a lot of sites noticed a loss of 5-25% of their normal long tail traffic.

Why did websites which are Long tail SEO optimized lose their long tail search referrals?

Did Google reduce the size and depth of the primary index to keep Caffeine fast?
Was there broad link devaluations?
Was there a shift in how phrase match is performed?
Did Google increase the value of authority/brand sites?


What ever has happened, stay cool! Don’t Panic! There is one very important role in SEO, don’t act in panic, don not change anything on your website before you exact know what has happened and why otherwise you will maybe make thinks more worse than they already are.

Watch the video below to see what may have happened, and what you can do about it. Many thanks to Rand Fishkin from SEOmoz for his helpful analysis!



Matt Cutts was asked if he can give an update on rankings for long-tail searches?




Here is a View From The Other Side Of The May Day Update from Dave Davis @redfly.
August 12th, 2009

Google Caffeine

Matt has putted in context what will change with “Google Coffeine” he said that “Google Coffeine” is a rewrite of the Google Indexing System. A good search engine has to crawl really well, has to index really well and has to serve up, what mean has to return the most relevant pages for users very fast.

So as I understood Google has changed the way of crawling and indexing WebPages. So far this is nothing spectacular, because Google always does changes with crawling and indexing WebPages but Matt too said, that the changes that have been done infrastructure wise rufly compare to the “Big Daddy up date” that happened late 2005 to begin 2006, hi ;-) I think all SEOs who did already SEO in this time have some lasting memories.

Here is the first video from the SES in San Joes 2009 that I found to this topic, it’s an interview with Matt Cutts where he speaks about Google Caffeine. Follow > @mattcutts on Twitter



Too I found this video where Jim Stewart @jimboot the Australian Google Guru speaks about Google Coffeine. Follow > jimboot on Twitter



Google invites you to visit the web developer preview of Google’s new infrastructure at http://www2.sandbox.google.com/ you can try the new searches there.

Here more Info toGoogle Coffeine from the Google Webmaster Central Blog.



My contact details: Ortwin Oberhauser . 6900 Bregenz . Austria. Mobile.: 0043 (0)664 7501 3618 . Email: ortwin@oberhauser.at