Ortwin Oberhauser » SEO http://www.ortwin-oberhauser.com Sun, 08 Aug 2010 14:32:41 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The future of Google News – Interview with Krishna Bharat http://www.ortwin-oberhauser.com/the-future-of-google-news-interview-with-krishna-bharat http://www.ortwin-oberhauser.com/the-future-of-google-news-interview-with-krishna-bharat#comments Sun, 08 Aug 2010 14:25:41 +0000 admin http://www.ortwin-oberhauser.com/?p=1787 jQuery(document).ready(function($) { window.setTimeout('loadFBShare_1787()',5000);window.setTimeout('loadGBuzz_1787()',5000);window.setTimeout('loadTwitter_1787()',5000);window.setTimeout('loadDigg_1787()',5000);window.setTimeout('loadFBLike_1787()',5000); });
Google News

Google News

The Founder and head of Google News, Krishna Bharat spoke with David Nordfors, Founding Executive Director of the Stanford Center for Innovation and Communication at Stanford University, at the opening keynote session of IJ-7, the Seventh Conference on Innovation Journalism, at Stanford on June 9, 2010.
The future of Google News – Interview with Krishna Bharat

The future of Google News – Interview with Krishna Bharat

I think there is no doubt about the fact that Google news did change the professional journalism.

Is it already a fact that the only company that will make money with news in future is Google?

Is there any business model that will allow Newspaper publishers to make money with there online magazines and news portals in future?

Google News, what comes next and how will it influence the future of professional journalism?

Maybe this was some questions that the Audience of the opening keynote session of IJ-7, the Seventh Conference on Innovation Journalism, at Stanford on June 9, 2010 had in mind when they listened to the speech of Krishna Bharat, the founder of Google News.

Perhaps there were some answers to this questions in Mr. Krishna Bharat speech, hi :) but one have to hear it twice and has to listen between the lines.


www.youtube.com/watch?v=bVuRjXCMTKA


]]> http://www.ortwin-oberhauser.com/the-future-of-google-news-interview-with-krishna-bharat/feed 0 The Biggest SEO Mistakes http://www.ortwin-oberhauser.com/the-biggest-seo-mistakes http://www.ortwin-oberhauser.com/the-biggest-seo-mistakes#comments Fri, 16 Jul 2010 08:20:37 +0000 admin http://www.ortwin-oberhauser.com/?p=1775 jQuery(document).ready(function($) { window.setTimeout('loadFBShare_1775()',5000);window.setTimeout('loadGBuzz_1775()',5000);window.setTimeout('loadTwitter_1775()',5000);window.setTimeout('loadDigg_1775()',5000);window.setTimeout('loadFBLike_1775()',5000); });

Which SEO likes to speak about the biggest SEO mistakes he did in past?

Hi :) Rand Fishkin @randfish from SEOmoz (SEOmoz) speaks about SEO mistakes he did in past, that’s cool.

I am sure there is not one SEO out there who did SEO for years who made no SEO mistakes, we all do and as we all learn best from mistakes, why not speak about? I think it’s a pretty good idea from Rand to speak open about the SEO Mistakes that he did in past, because that shows all other SEOs that not one SEO doesn’t make mistakes, even the best SEOs do.

So lets share our SEO experiences even the worst.

Here are the return of Rand in a Video and his self declared biggest SEO mistakes. SEO is complicated. The best we can do is practice, work hard and compare notes.



Thanks to Rand for sharing even his worst SEO experiences.
]]> http://www.ortwin-oberhauser.com/the-biggest-seo-mistakes/feed 0 Google Nike shoes – shoes for SEOs http://www.ortwin-oberhauser.com/google-nike-shoes-shoes-for-seos http://www.ortwin-oberhauser.com/google-nike-shoes-shoes-for-seos#comments Mon, 31 May 2010 08:45:13 +0000 admin http://www.ortwin-oberhauser.com/?p=1732 jQuery(document).ready(function($) { window.setTimeout('loadFBShare_1732()',5000);window.setTimeout('loadGBuzz_1732()',5000);window.setTimeout('loadTwitter_1732()',5000);window.setTimeout('loadDigg_1732()',5000);window.setTimeout('loadFBLike_1732()',5000); });
The new Google Nike shoes – shoes for SEOs ;-)

I would like buy such Google SEO shoes ;-) does anybody know where I can get them?

Google Nike shoes

Google Nike shoes

]]> http://www.ortwin-oberhauser.com/google-nike-shoes-shoes-for-seos/feed 3 Mayday Update Google May 2010 http://www.ortwin-oberhauser.com/mayday-update-google-may-2010 http://www.ortwin-oberhauser.com/mayday-update-google-may-2010#comments Tue, 25 May 2010 07:33:49 +0000 admin http://www.ortwin-oberhauser.com/?p=1694 jQuery(document).ready(function($) { window.setTimeout('loadFBShare_1694()',5000);window.setTimeout('loadGBuzz_1694()',5000);window.setTimeout('loadTwitter_1694()',5000);window.setTimeout('loadDigg_1694()',5000);window.setTimeout('loadFBLike_1694()',5000); });
Google MayDay Update 2010

Google MayDay Update 2010

Mayday Google Update -- May 1st 2010 -- will this day be remembered as the day when the long tail died?

I don’t think so, but for sure web directories and online shop owners did notice the effects of Google’s so-called “May Day Update”. Around April 27th to May 5th a lot of sites noticed a loss of 5-25% of their normal long tail traffic.

Why did websites which are Long tail SEO optimized lose their long tail search referrals?

Did Google reduce the size and depth of the primary index to keep Caffeine fast?
Was there broad link devaluations?
Was there a shift in how phrase match is performed?
Did Google increase the value of authority/brand sites?


What ever has happened, stay cool! Don’t Panic! There is one very important role in SEO, don’t act in panic, don not change anything on your website before you exact know what has happened and why otherwise you will maybe make thinks more worse than they already are.

Watch the video below to see what may have happened, and what you can do about it. Many thanks to Rand Fishkin from SEOmoz for his helpful analysis!



Matt Cutts was asked if he can give an update on rankings for long-tail searches?


www.youtube.com/watch?v=WJ6CtBmaIQM



Here is a View From The Other Side Of The May Day Update from Dave Davis @redfly.
]]> http://www.ortwin-oberhauser.com/mayday-update-google-may-2010/feed 0 Will Google work with Google Brain add-ons in a decade from now ? http://www.ortwin-oberhauser.com/google-brain-add-ons http://www.ortwin-oberhauser.com/google-brain-add-ons#comments Sat, 01 May 2010 07:14:33 +0000 admin http://www.ortwin-oberhauser.com/?p=1552 JimmyB in London, [...]]]> jQuery(document).ready(function($) { window.setTimeout('loadFBShare_1552()',5000);window.setTimeout('loadGBuzz_1552()',5000);window.setTimeout('loadTwitter_1552()',5000);window.setTimeout('loadDigg_1552()',5000);window.setTimeout('loadFBLike_1552()',5000); });
… uhaaa I hope we will never get Google Brain add-ons ;-)
GoogleWebmasterHelp > JimmyB in London, UK asks: “How do you see search working a decade from now?”
Here is Matt’s answer:

www.youtube.com/watch?v=WqbuIhsqASE



]]> http://www.ortwin-oberhauser.com/google-brain-add-ons/feed 0 How many search algorithm changes did Google in 2009? http://www.ortwin-oberhauser.com/google-algorithm-changes-2009 http://www.ortwin-oberhauser.com/google-algorithm-changes-2009#comments Fri, 23 Apr 2010 17:14:10 +0000 admin http://www.ortwin-oberhauser.com/?p=1543 jQuery(document).ready(function($) { window.setTimeout('loadFBShare_1543()',5000);window.setTimeout('loadGBuzz_1543()',5000);window.setTimeout('loadTwitter_1543()',5000);window.setTimeout('loadDigg_1543()',5000);window.setTimeout('loadFBLike_1543()',5000); });
Pulkit Agrawal in Ahmedabad, India asks Matt Cutts: “Can you please tell us:
a) How many changes did Google make to their primary search algorithm in 2009 till date?
b) Is content still the king or something else (structure) has taken over? This is some big buzz in the Internet community.”
Did Matt Cutts really answer: Every day one Google algorithm change ;-) ? Uhaa that’s pretty much!


www.youtube.com/watch?v=1_jm_isupFY


]]> http://www.ortwin-oberhauser.com/google-algorithm-changes-2009/feed 0 How to Noindex parts of a web page? http://www.ortwin-oberhauser.com/how-to-noindex-parts-of-a-web-page http://www.ortwin-oberhauser.com/how-to-noindex-parts-of-a-web-page#comments Wed, 21 Apr 2010 07:24:01 +0000 admin http://www.ortwin-oberhauser.com/?p=1440 jQuery(document).ready(function($) { window.setTimeout('loadFBShare_1440()',5000);window.setTimeout('loadGBuzz_1440()',5000);window.setTimeout('loadTwitter_1440()',5000);window.setTimeout('loadDigg_1440()',5000);window.setTimeout('loadFBLike_1440()',5000); });
There is many ways to tell the google bot not to index pages:

Using the Allow Directive in the robot.txt
User-Agent: gsa-crawler
Disallow: /folder1/
Allow: /folder1/myfile.html

Using Robots META Tags to Control Access to a Web Page
Using .htaccess
User-agent: *
Disallow: /tralllala

But how does it work, if you just want part from your pages not get craweled?

Excluding Unwanted Text from the Google Index is still not as easy as it should be.

Here is a video answer from Matt Cutts to this question:

www.youtube.com/watch?v=_p37hQhHDTQ




Google still doesn’t offer any solution that allows us to exclude parts from pages from geting indexed, using noindexed iframes is too not a real solution.

So how to Noindex parts of a web page?

It would be cool if there would be such a solution like Google offers this for the Google Search Appliance there you can exclude part from pages from geting indexed.

The Google Search Appliance supports “googleon” and “googleoff” tags, special proprietary HTML tags that can be embedded in the HTML of crawled documents to prevent searching of text between these special tags.

The googleoff/googleon tags disable the indexing of a part of a web page. The result is that those pages do not appear in search results when users search for the tagged word or phrase. For example, some customers use googleoff/googleon tags to comment out a navigation bar in static HTML pages.

You can use googleon/off to tell the Google Search Appliance to ignore portions of a page. Insert at the point you want the Google Search Appliance to stop indexing, then insert where you want it to resume indexing the page.

GoogleOn and GoogleOff tags (which may see live on adobe.com) will be ignored by regular Google spiders or other search engines. They make sense only when used in conjunction with Google Search Appliance or possibly, Google Mini.

http://code.google.com/apis/searchappliance/documentation/46/admin_crawl/Preparing.html

I think google should offer such GoogleON and GoogleOf Tags not just for the Google Search Appliance, these Tags should work for the normal Googlebot too. This would help to get Webpages indexed more proper.
]]> http://www.ortwin-oberhauser.com/how-to-noindex-parts-of-a-web-page/feed 0 Use Questions for Link Building http://www.ortwin-oberhauser.com/use-questions-for-link-building http://www.ortwin-oberhauser.com/use-questions-for-link-building#comments Wed, 14 Apr 2010 10:54:30 +0000 admin http://www.ortwin-oberhauser.com/?p=1539 jQuery(document).ready(function($) { window.setTimeout('loadFBShare_1539()',5000);window.setTimeout('loadGBuzz_1539()',5000);window.setTimeout('loadTwitter_1539()',5000);window.setTimeout('loadDigg_1539()',5000);window.setTimeout('loadFBLike_1539()',5000); });

To use questiong for link building is a good tip. There is lots of Question and Answer Websites out there and even more forums where you can post your question and aswers with links to your website :-) .

Some of SEO Wil Reynolds favorite and most high quality link building opportunities -- a lot he has not shared before publicly. Thanks to Wil Reynolds! Please have a look on Wils Website too, it’s a very good source for seo knowledge. #

www.youtube.com/watch?v=QIVbnt4ETaU


]]> http://www.ortwin-oberhauser.com/use-questions-for-link-building/feed 0 Google Universal search tips for affiliates http://www.ortwin-oberhauser.com/google-universal-search-tips-for-affiliates http://www.ortwin-oberhauser.com/google-universal-search-tips-for-affiliates#comments Sat, 10 Apr 2010 10:47:04 +0000 admin http://www.ortwin-oberhauser.com/?p=1537 jQuery(document).ready(function($) { window.setTimeout('loadFBShare_1537()',5000);window.setTimeout('loadGBuzz_1537()',5000);window.setTimeout('loadTwitter_1537()',5000);window.setTimeout('loadDigg_1537()',5000);window.setTimeout('loadFBLike_1537()',5000); });
A session from SEO Wil Reynolds on how affiliate marketers can fight back when product and other feeds dominate the top spots on Google and other search engines. Its a how to research keywords in areas where there are less universal results.

www.youtube.com/watch?v=cxspqPE_Suo


]]> http://www.ortwin-oberhauser.com/google-universal-search-tips-for-affiliates/feed 0 Cross-Linking http://www.ortwin-oberhauser.com/cross-linking http://www.ortwin-oberhauser.com/cross-linking#comments Tue, 26 Jan 2010 13:26:56 +0000 admin http://www.oberhauser.at/?p=885 jQuery(document).ready(function($) { window.setTimeout('loadFBShare_885()',5000);window.setTimeout('loadGBuzz_885()',5000);window.setTimeout('loadTwitter_885()',5000);window.setTimeout('loadDigg_885()',5000);window.setTimeout('loadFBLike_885()',5000); });
Crosslinking “If I have 3 different (topic) websites, is there a problem to cross link this websites?” Here is Matt Cutts Answer to this question:


]]> http://www.ortwin-oberhauser.com/cross-linking/feed 0