Selling the Invisible Value - How to Sell Services
Selling the Invisible Value - How to Sell Services
There is a popular video clip from Penn and Teller’s Showtime hidden camera show, where restaurant clients are told that the fancy restaurant they are dining at has become the world’s first boutique vendor of bottled water. The waiter comes up to each table to present the finest kinds of water which is said to be shipped from streams and mountains from all over the world. Some of the water bottles were mentioned to cost up to $8 per bottle. Water tasters unhesitatingly point out at different taste benefits of the water samples they try against normal bottled water. The main joke of the video is that all the water actually came from the garden hose out back.
Even though it is a fun video, it delivers a very important message: People are willing to pay more for a product if they think it gives them a truly special or significant value.
Whether marketers are prepared for it or not, smartphone era has significantly changed not only our lives but consumer behavior as well over the past decade. According to research, 2 out of 3 smartphone users check their devices every 15 minutes while 30 % of users admit that they actually feel “anxious” when they don’t have their phone on them. A smartphone is the first device to “consult” for 93 % of consumers when they are looking for information on the product they want to purchase. As technology advances and market competition grows, brands continue finding more sophisticated ways to interact with the customers. As a result of this, today we have greater access to information what allows us making decisions faster than ever before.
David Kelly is one of the people who tackle the topic of creative confidence in such a beautiful way that I decided to review what he had to say in one of his videos. His presentation is kicked off with a story about his best friend Brian who was trying to create a horse using clay in 3rd grade. A girl in his class who saw him do this told him that it was terrible and he immediately stopped what he was doing and threw away the clay. Since then his friend has never attempted to delve into anything creative again.
Hello again YouTubers!! I know that you are roaming the YouTube site the whole day trying to promote for your YouTube Video and make it more viral, that's why today I am going to review this video that talks exactly about this issue. This Video is actually a Manual that shows how to easy share your youtube videos on most important Social Media to How to make your YouTube Videos more VIRAL presented by Dereck Celis.
Hello video fans! Today i am going to review another inspirational video, well to be precise they are two; which their main concept talking about how to establish an emotional connection with any audience.
This is actually an interview between Sarah Green and Peter Guber, chairman and CEO of the Mandalay Entertainment Group, writer of the article called "The Fortunes Of A Story Teller" and the book "Tell To Win".
Is the Social Media a Short Trend? Julia response was that it is the exact opposite as the game has been changed as the use of the blogs and twitter in supporting the revolutions In Tunisia, Egypt and Libya… and how the information has been delivered despite of keeping the reporters out of the country and arresting them and how all the population have become journalists and kept updating the situations in their country on their facebooks and twitter,etc which greatly helped the succes of their revolution. The informations is still flowing and continues thanks to the social media… The future of content is conversion and the flow of information is going to be much more fluid. Actually offers a good future for the news paper industry and democracy in the whole world. Read more
In this article I am going to talk about the Power of Cartoon and how far It can impact our lives and relationships. In my researches I found an article that exactly talks about this sensible case put up in a divertissement way.
This short video is a one man show presented by Patrick Chappatte. He is generally speaking about how cartoon is involved in politics and war, and what are the conflicts resulted from mal-uses of this powerful tool. He also discusses how the pencil can illuminate serious issues and bring the most unlikely people together in a humorous context using comedy to get closer to the public’s hearts and be able to deliver his message to them.
Eric Schmidt speech at the IAB Annual Leadership Meeting 2011
Google CEO Eric Schmidt was the keynote speaker at the Internet Advertising Bureau Annual Leadership meeting in Palm Springs, California on February 27, 2011.Eric begins by speaking about “Joe Morning” statement that computers are “cold companions to humans.” Eric says Joe Morning is wrong. “Computers do what computers do best; humans do what humans do best.” So net is a win for humanity.Eric Schmidt too speaks about the Power of the Mobile web us in Internet Advertising, In his speech, he makes strong use of statistics gained from the recent Super Bowl and how the extremely expensive advertisements affected mobile search displaying a powerful impact. Read more
There is a new form of WikiLeaks, the WikiLeaks Roundtable with this new WikiLeaks Video Forum, WikiLeaks talks to everyone around the world. In the past WikiLeaks have spoken to the public through the press, in future they will bring important news directly to the public domain, not filtered by intermediaries, with the full record available to all.Therefore will be hold regular conferences where WikiLeaks answer questions directly. Videos will be created by Julian Assange and other staff talking directly to public and answering peoples questions through videos and live chats. WikiLeaks will have a platform for viral videos and be running competitions for people to submit their work to. Read more
The Founder and head of Google News, Krishna Bharat spoke with David Nordfors, Founding Executive Director of the Stanford Center for Innovation and Communication at Stanford University, at the opening keynote session of IJ-7, the Seventh Conference on Innovation Journalism, at Stanford on June 9, 2010. Read more